5 Terms Every Stock Market Investor Should Know
If you’re a regular viewer of BNN, you’ve probably heard terms like bear market and bull market thrown around a dime a dozen. You may be familiar with them, but do you truly understand what they mean? Here are five terms every stock market investor should know.
Bear Market:
A bear market is a market investors tend not to enjoy so much. Investors are pessimistic and lack confidence, as the stock market stays flat or heads downward. A bear market is typically coupled with weak economic growth and low interest rates. When the stock market falls at least 20 percent from its peak within two months, we’re considered to have entered a bear market. The financial crisis of 2008 is a prime example of a bear market. You may be wondering where the term bear market comes from. When a bear is on the offensive, it swipes its claws downward at its prey, which is the direction the markets are heading in a bear market.
Bull Market:
A bull market is a market investors enjoy. Investors are optimistic and full of confidence, as they expect the good times to continue. A bull market is often coupled with strong economic growth. It’s when stock prices are trending upward or are expected to head higher in the years to come. The longest bull market in North American history happened from the early 1980’s until the early 2000’s. You may be wondering where the term bull market comes from. When a bull is on the offensive, it thrusts it horns upward, which is the direction the markets are heading in a bull market.
Value Stocks:
Are you a bargain hunter? Then you’ll probably enjoy investing in value stocks. A value stock is a bargain in the eyes of investors – that’s because the market has undervalued the stock based on its fundamentals, such as dividends, earnings and sales. Value stocks tend to have high dividend yields and low Price/Earnings ratios. As an investor, you hope to buy the investment while it’s undervalued before the price is corrected by the markets. A good place to look for value stocks is on stocks that have recently reached 52-week lows.
Growth Stocks:
Another type of stock you can invest in is growth stocks. As its name suggests, a growth stock is a stock that’s expected to grow at a faster pace compared to the rest of the market. When looking for growth stocks, not only do you want to focus on companies that have grown, but you also want to focus on those with fantastic growth potential for the future.
While many value stocks pay dividends, growth stocks typically don’t, instead choose the reinvest their earnings into the company to help it grow further. Technology companies like Apple are a perfect example of growth stocks (although Apple now pays a dividend). Although growth stocks tend to have a bigger upside, they also come with a bigger risk. For example, if the next Apple product is a dud, it could hurt the stock’s growth, not to mention the stock price.
Income Stocks:
A third type of stock are income stocks. When you’re looking to invest in an income stock, you’re looking for an investment with a dividend yield better than bonds and GICs. Income stocks come in two types: utility stocks and preferred stocks. Both these stocks tend to pay competitive dividends compared to what the rest of the market is offering.
No matter what type of market you’re investing in – bear or bull – Smart Money Invest offers low-cost ETFs for your portfolio. By investing in ETFs, you can spread your risk and ensure you’re properly diversified to help your money grow long-term.